
CHANTELLE ONE
If nature was a bra.
In September 2021, French lingerie brand Chantelle launches the first 0 waste, 100% sustainable bra (fully made from an innovating recyclable fiber).
To tell women that Chantelle One is the most sustainable and natural bra in the world we invite three artists to create their version of a natural bra: Gab Bois (artist), Hemma Lange (stylist) and Jill Burrow (set designer and photographer).
A visual way to tell the story of Chantelle One and our mission for sustainability.





Agency: Virtue
ECD: Pascal Rotteveel
CD: Viktor Jakobsson
Creative: Carole Ferrandez