SNS x NIKE

Celebrating the 20 years of the Nike Air Tailwind 4 with the iconic sneakers and street fashion shop Sneakersnstuff.

Inspired by the notion of the ‘OG’, we went to document the lives of a new generation of hustlers. Street-casted Parisian youth with ambition, thriving to connect ideas and people to create cultural impact whether though music, fashion, art, or even motocross. They have in common the goal to sustain themselves independently as a creative, whichever the sort.

In only 2 weeks, we managed to get the team together, cast the talents, shoot and edit the 5-minute short documentary film and deliver gorgeous film photography.